Contrary to digital ads, a print piece is placed anywhere at hundreds of locations from the local office and beyond. In addition to having the benefit of targeting an audience, print pieces can boost credibility, honesty and offer engagement. Hence, the printing industry enables a lot of advertisement materials in posters, brochures, flyers and business cards among others to come to life. Further, they are impressive tools to both attract and engage customers and potential clients alike. Regarding events and event management overall, high quality printed materials and publications offer several benefits to attendees and participants:
More focus and less competition than only when having a digital print version of the convention materials. Here, the audience is only focused on the printed materials they were handed. Once the event is over, those who attended, will have a hard copy of the materials they were given, thus helping keep the event, message and brand in the minds of both clients and prospects.
Unauthorized mass sharing or distribution is very difficult.
Being more memorable: When people are given a choice between physical paper or digital material for a highly specialized event or training materials, the former version will always hold a higher level of importance and value. Prospective attendees will be motivated to pay for and attend the event and interact with others,
Creation and development of long term relationship